Deere gives farmers long-sought ability to repair their own tractors | CNN Business



US farmers will have the right to repair tractors and other agricultural equipment from John Deere without having to use the manufacturer’s own parts and facilities, under an agreement the company signed Sunday with farm industry representatives.

The agreement marks a major victory for farmer and consumer advocacy groups, who have complained for years about the repair limitations Deere has imposed on its products and technology, from software locks to requirements to use official dealers for repairs. The restrictions have inspired multiple lawsuits against the company and created a high-profile public relations headache in which farmers have accused Deere of interfering with their ability to plant and harvest crops on a timely basis.

The memorandum of understanding with the American Farm Bureau Federation (AFBF) gives farmers access to the same Deere documentation, data and diagnostic tools used by the company’s authorized repair shops. Farmers will be able to diagnose and fix broken down equipment on their own or by choosing an independent repair facility, which will also have access to the proprietary tools and data on the same fair and reasonable terms, according to the MOU.

In exchange, AFBF officials agreed not to push for state or federal legislation promoting users’ right to repair products they’ve leased or purchased. Under the MOU, farmers and third-party repair shops may not disable on-board safety features or use their access to Deere’s technology to illegally copy the software controlling their equipment.

The voluntary deal safeguards Deere’s intellectual property while giving farmers more control of their own business, said Zippy Duvall, president of AFBF.

“A piece of equipment is a major investment,” Duvall said in a statement. “Farmers must have the freedom to choose where equipment is repaired, or to repair it themselves, to help control costs.”

John Deere’s SVP of agriculture and turf marketing, David Gilmore, said in a statement that the agreement reflects the “longstanding commitment Deere has made to ensure our customers have the diagnostic tools and information they need to make many repairs to their machines. We look forward to working alongside the American Farm Bureau and our customers in the months and years ahead to ensure farmers continue to have the tools and resources to diagnose, maintain and repair their equipment.”

The MOU aims to resolve longstanding claims that the requirement to use authorized dealerships can interfere with agricultural production, harming farmers and disrupting the food supply chain. Farmers have said having to wait days or weeks for an official repair can undermine planting and harvesting schedules. Some advocacy groups have blamed the delays on consolidation in tractor dealerships, the majority of which are controlled by Deere, according to the US Public Interest Research Group (PIRG).

“There is one John Deere dealership chain for every 12,018 farms and every 5.3 million acres of American farmland,” the group wrote in a report last year.

The agricultural industry has become a battleground in the wider movement for the so-called right to repair movement, which focuses not only on farm equipment but also on consumer electronics such as smartphones, tablets, computers and even household appliances. A notable target of complaints has been Apple, which is known for shipping ultra-thin devices sealed with special glue or with unremovable components including batteries and memory chips. Apple has said for years that customers should rely on authorized repair facilities, citing potential dangers to users and their devices if they attempt their own maintenance.

The issue has won the attention of the Biden administration: In 2021, a White House executive order called on the Federal Trade Commission to develop new rules to promote the right to repair. In response, the FTC vowed to “root out” illegal repair restrictions. Months later, Apple announced a self-service repair program allowing users to fix their own iPhones and Macs using Apple-made tools and parts.

Last month, New York became the first US state to enact a right-to-repair law. Since 2000, US lawmakers have introduced more than a dozen bills dealing with the right to repair, focusing on automobiles, farm equipment and repairs of medical devices during the Covid-19 pandemic.

With Sunday’s MOU, however, the tension between farmers and Deere has been resolved without the need for regulation or legislation, the agreement said.

Source link


Please enter your comment!
Please enter your name here

Share post:


More like this

Winklevoss crypto firm Gemini to return $1.1bn to customers

Gemini was co-founded by twins Tyler and Cameron...

Quordle today – hints and answers for Thursday, February 29 (game #766)

It's time for your daily dose of Quordle...

‘I’d heard the big, bad, scary conversation about AI’

Janna Salokangas, co-founder of Miami-based Mia, says that...

Google Gemini’s new Calendar capabilities take it one step closer to being your ultimate personal assistant

Google’s new family of artificial intelligence (AI) generative...