This one, innocent-looking Google I/O screenshot gives a terrifying glimpse into the future of SEO and online publishing


Around the 30th minute of this week’s Google I/O 23 keynote, Aparna Pappu, VP and GM for Google Workspace, casually launched a Google Docs document as part of her presentation on how AI as a collaborator, is coming to Docs, Slides and Sheets (love the fact that it called Duet, a bit more poetic than Microsoft’s Copilot). 

The first is, ironically, one for the job description (one of the most popular use cases, she quipped). For a split second when the help me write box appears, it displays a text that reads “a blog post about fashion in a quirky tone”. Blink and you might miss it.

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