HBOMax just got more expensive and this is only the beginning


HBOMax prices in the US just rose $12 a year. It’s not good news, but also par for the course. There’s a sea change underway in content-based services. A shame really, because it all started off so promising.

There was, for instance, a brief moment when modern digital conveniences were synonymous with cost savings. We took Ubers, for example, because they were cheaper than taxis – until they weren’t. We booked Airbnbs because they were cheaper than hotels – until all the ads-on and fees made them comparable.

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