‘Awesome Branding Move’: Intel recycles Altera brand for its PSG group — and it may well have been decided over a dinner in 2023

Date:



In an interesting branding move, Intel has renamed its Programmable Solutions Group “Altera,”, and reestablished it as an independent company.

Intel’s acquisition of Altera in 2015 for $16.7 billion was one of the tech industry’s largest deals at the time. Now, the newly independent Altera, led by CEO Sandra Rivera and COO Shannon Poulin, aims to expand its product lineup and assert its presence in the competitive field-programmable gate array (FPGA) market.



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Popular

More like this
Related