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5 ways AI is going change the way you use Google Search

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5 ways AI is going change the way you use Google Search

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Google just held its I/O 2023 event, where a large amount of time was dedicated to how AI will boost the company’s many platforms. Gmail, for example, is going to be able to write more detailed emails that may help you get refunds on canceled flights. Google Bard, the company’s own generative AI, will integrate itself into multiple first-party apps like those on Workspace.

However, one of the more interesting parts of the presentation has to be SGE, or Search Generative Experience. This is the long-awaited generative AI update that will be coming to Google Search, giving Microsoft’s Bing a new challenger. Despite the boost to Bing, Microsoft still hasn’t been able to close the gap over its rival, and in the future it looks like that gap will even grow bigger. 

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